DetectiveMarketing.com http://www.detectivemarketing.se :blog, speeches, consulting and books Wed, 08 Feb 2012 10:26:31 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Our ability to adapt will decide if we are predator or prey http://www.detectivemarketing.se/our-ability-to-adapt-will-decide-if-we-are-predator-or-prey/ http://www.detectivemarketing.se/our-ability-to-adapt-will-decide-if-we-are-predator-or-prey/#comments Wed, 08 Feb 2012 10:03:19 +0000 Stefan Engeseth http://www.detectivemarketing.com/?p=4793

Our ability to adapt will decide if we are predator or prey. Stefan Engeseth is in Sharkonomics teaching us both offense and defense by thinking like a Shark.
Martin Deinoff, Senior Vice President, Creuna
]]> http://www.detectivemarketing.se/our-ability-to-adapt-will-decide-if-we-are-predator-or-prey/feed/ 0 Winter frost water in Stockholm http://www.detectivemarketing.se/winter-frost-water-in-stockholm/ http://www.detectivemarketing.se/winter-frost-water-in-stockholm/#comments Mon, 06 Feb 2012 07:36:06 +0000 Stefan Engeseth http://www.detectivemarketing.com/?p=4789

Did take this photo in Stockholm, Kungsholmen with my mobile camera. It is thin frost ice that surrounds a stone and an branch.
]]> http://www.detectivemarketing.se/winter-frost-water-in-stockholm/feed/ 0 Nature, red in tooth and claw, can be a great teacher http://www.detectivemarketing.se/nature-red-in-tooth-and-claw-can-be-a-great-teacher/ http://www.detectivemarketing.se/nature-red-in-tooth-and-claw-can-be-a-great-teacher/#comments Fri, 03 Feb 2012 09:47:20 +0000 Stefan Engeseth http://www.detectivemarketing.com/?p=4781

Nature, red in tooth and claw, can be a great teacher. Stefan Engeseth has taken one of its lessons, that of the great sharks, and used it to present a view on strategy that pounces rather than plans and emphasizes movement over models. Sharkonomics is fast, ferocious fun.
Professor Alf Rehn, author of Dangerous Ideas
]]> http://www.detectivemarketing.se/nature-red-in-tooth-and-claw-can-be-a-great-teacher/feed/ 0 Sharkonomics reveals the vulnerabilities and strategic insight needed to challenge leading brands http://www.detectivemarketing.se/sharkonomics-reveals-the-vulnerabilities-and-strategic-insight-needed-to-challenge-leading-brands/ http://www.detectivemarketing.se/sharkonomics-reveals-the-vulnerabilities-and-strategic-insight-needed-to-challenge-leading-brands/#comments Tue, 31 Jan 2012 08:50:28 +0000 Stefan Engeseth http://www.detectivemarketing.com/?p=4774

Market leaders beware, Sharkonomics reveals the vulnerabilities and strategic insight needed to challenge leading brands.
Derrick Daye, Global Brand Strategist, Author, Branding Strategy Insider
]]> http://www.detectivemarketing.se/sharkonomics-reveals-the-vulnerabilities-and-strategic-insight-needed-to-challenge-leading-brands/feed/ 0 Market leaders beware, domination is history http://www.detectivemarketing.se/market-leaders-beware-domination-is-history/ http://www.detectivemarketing.se/market-leaders-beware-domination-is-history/#comments Sat, 28 Jan 2012 08:02:41 +0000 Stefan Engeseth http://www.detectivemarketing.com/?p=4770

Market leaders beware, domination is history.
Colvyn Harris, CEO, JWT India

Praise for the www.Sharkonomics.com book.
]]> http://www.detectivemarketing.se/market-leaders-beware-domination-is-history/feed/ 0 Catch a wave of the groundswell and surf the social web with Sharkonomics! http://www.detectivemarketing.se/catch-a-wave-of-the-groundswell-and-surf-the-social-web-with-sharkonomics/ http://www.detectivemarketing.se/catch-a-wave-of-the-groundswell-and-surf-the-social-web-with-sharkonomics/#comments Wed, 25 Jan 2012 09:43:31 +0000 Stefan Engeseth http://www.detectivemarketing.com/?p=4746

Catch a wave of the groundswell and surf the social web with Sharkonomics! Stefan Engeseth’s book will take off and swim by itself.
Martin Lindeskog, blogger and social media evangelist

Click LIKE at www.sharkonomics.com to make it swim!
]]> http://www.detectivemarketing.se/catch-a-wave-of-the-groundswell-and-surf-the-social-web-with-sharkonomics/feed/ 2 Call to action: 100 free copies of my new book Sharkonomics to fellow bloggers http://www.detectivemarketing.se/call-to-action-100-free-copies-of-my-new-book-sharkonomics-to-fellow-bloggers/ http://www.detectivemarketing.se/call-to-action-100-free-copies-of-my-new-book-sharkonomics-to-fellow-bloggers/#comments Wed, 18 Jan 2012 10:15:49 +0000 Stefan Engeseth http://www.detectivemarketing.com/?p=4736 I would like to offer fellow bloggers some early information about my forthcoming book, Sharkonomics, which is about strategies for attacking market leaders, based on my study of shark behaviour.

The book will be published in March 2012. I even dived with sharks in South Africa as part of my research!

I really hope you will find this of interest to you and your followers. I hope you will find the book summary (pdf) interesting for your followers, it as open pdf, so please feel free to copy the text if you want to use it for your blog, Facebook, Twitter and other social media (just please quote the source: www.sharkonomics.com).

In return for you kindly sharing your interest in Sharkonomics with your followers, I would like to send you a (signed) copy of the book when it is available. Just send me an email containing your link to Sharkonomics. I only have 100 copies to give out, so it will be on a “first come” basis.

If you would like more information or materials relating to the book, or would like to discuss how we could collaborate in any way, please don’t hesitate to contact me.

Book cover:
http://www.sharkonomics.com/Sharkonimics_book_small.jpeg
http://www.sharkonomics.com/Sharkonimics_book.jpg

Book summary online:
http://www.sharkonomics.com/Sharkonomics_free_book.pdf

Thank you so much for your time and support. Looking forward to hearing from you.

Kind regards,
Stefan Engeseth
]]> http://www.detectivemarketing.se/call-to-action-100-free-copies-of-my-new-book-sharkonomics-to-fellow-bloggers/feed/ 0 Take a bite of my new book at www.sharkonomics.com http://www.detectivemarketing.se/take-a-bite-of-my-new-book-at-www-sharkonomics-com/ http://www.detectivemarketing.se/take-a-bite-of-my-new-book-at-www-sharkonomics-com/#comments Mon, 16 Jan 2012 07:00:17 +0000 Stefan Engeseth http://www.detectivemarketing.com/?p=4726 My fourth book, Sharkonomics (about strategies for attacking market leaders), will be published in March 2012.

You are swimming with sharks and you may not even know it. Stefan is your guide to not only surviving Sharkonomics but thriving in these adventurous economic waters.
Brian Solis, author of The End of Business as Usual and Engage!

Read my new book for free at www.sharkonomics.com (book summary, videos etc).
]]> http://www.detectivemarketing.se/take-a-bite-of-my-new-book-at-www-sharkonomics-com/feed/ 3 Nick Brandt shows us nature as we want it to be http://www.detectivemarketing.se/nick-brandt-shows-us-nature-as-we-want-it-to-be/ http://www.detectivemarketing.se/nick-brandt-shows-us-nature-as-we-want-it-to-be/#comments Sat, 14 Jan 2012 14:32:05 +0000 Stefan Engeseth http://www.detectivemarketing.com/?p=4722 Last week saw the successful exhibition of Nick Brandt’s photography at Fotografiska. It is amazing and nearly unreal to be this close to nature through his photography. Nick’s photographs are probably closer to nature than any other attempts in history. I think his art is so successful because he not only shows nature as we like it to be (like an advertisement showing the beauty of nature) but also because it reflects how we want nature to see us. In other words I believe Nick’s master piece has created a mirror in which we can admire and watch ourselves as a part of nature. This is also a masterful way of packaging art into an commercial framework (nothing wrong with artist who know how to spread and sell art). Check out Nick Brandt’s photography, Facebook and books.
]]> http://www.detectivemarketing.se/nick-brandt-shows-us-nature-as-we-want-it-to-be/feed/ 0 I don’t feel worried about where to go in the future, instead I feel curiously http://www.detectivemarketing.se/i-dont-feel-worried-about-where-to-go-in-the-future-instead-i-feel-curiously/ http://www.detectivemarketing.se/i-dont-feel-worried-about-where-to-go-in-the-future-instead-i-feel-curiously/#comments Tue, 10 Jan 2012 13:50:10 +0000 Stefan Engeseth http://www.detectivemarketing.com/?p=4717

I don’t feel worried about where to go in the future, instead I feel curiously.
Eivor Andersson, Former CEO, Ving Sweden
]]> http://www.detectivemarketing.se/i-dont-feel-worried-about-where-to-go-in-the-future-instead-i-feel-curiously/feed/ 0